Which FMCG Giant’s Ad Wins? HUL, Parle, or Amul – A Fresh 2025 Review!
- neocordonofficial
- Jul 27
- 1 min read
India’s FMCG landscape is fiercely competitive, but when it comes to advertising, three brands stand head and shoulders above the rest: Hindustan Unilever Limited (HUL), Parle Products, and Amul. Recently, we put their most famous campaigns to the test using the SPARK Scale—a comprehensive framework that looks at creativity, reach, engagement, and real-world impact.
So who comes out on top in 2025?
Spark Scale FMCG Advertisiments Q1&Q2
Each brand brought its best:
•HUL: “Daag Ache Hai” for Surf Excel — tugging at heartstrings and connecting with families nationwide.
•Parle: “Naam Toh Suna Hi Hoga” — reinforcing its dominance as the name everyone knows (and consumes).
•Amul: Their unbeatable, witty topical ads — proving once again that humor, relevance, and simplicity can achieve iconic status.
Here’s a quick spoiler: Amul topped the SPARK Scale overall, thanks to its unmatched viral appeal and cultural relevance, despite spending far less on advertising compared to the competition. HUL’s emotional storytelling continues to win loyal hearts, while Parle’s brand recall remains legendary.
This research offers practical strategies for emerging and established brands alike—showing why consistency, emotional resonance, and cultural integration trump massive ad budgets and repetitive messaging.
Curious to see the detailed data and learn actionable insights? Our full research paper, “SPARK Scale Evaluation of FMCG Advertising Campaigns: A Comparative Analysis of HUL, Parle, and Amul,” is available for download now!
Download the full report here and discover what makes great Indian brands break through the advertising clutter in 2025.
Stay tuned for more deep dives and brand reveals—only on our blog!
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